Tuesday, October 27, 2026

Congressional Campaigns: Money, Strategy, Media Tactics

 Questions on the paper?  Remember, each of you will make a brief (10-minute max) presentation the week after next.  (Use PowerPoint only if you have tables or graphs.)\

For Monday,  Carson & Jacobson, ch. 5

Why run?
Campaign Finance Redux:  Access Money and Belief Money
Campaign Strategy and  Message Grid

Oppo and vulnerability studies

Base mobilization
Demobilization
Persuasion


Television

Monday, October 26, 2026

Research Paper

Option 1

National forces shape congressional elections. But why do similar candidates fare differently?

Choose two House candidates from the same party whose 2026 results present a puzzle. One might win while the other loses, or one might outperform the party’s usual showing while the other falls short. Do not use a race from your previous paper.

Before the election, choose a provisional pair in your weekly writeup, due this time on November 2.   Include the note in your final appendix; no separate submission is necessary. You may change your pair afterward, but tell why.

After the election, establish the puzzle. Consider district partisanship, incumbency, candidate experience, and spending. Set a baseline for judging performance. A victory alone does not show that a candidate exceeded expectations.

Test two competing explanations for the difference. Find evidence that helps distinguish them. Do not assume a tactic worked because its candidate won.

Build your argument around three findings:

  • A campaign contrast: Compare the items you saved. Quote or describe a specific feature that bears on your explanation.

  • A local complication: Find a fact in local reporting or official records that a national account of the election might miss. Explain whether it changes your argument.

  • An inconvenient fact: Present the strongest evidence against your preferred explanation. Explain why it matters.

Use official returns, campaign materials, local reporting, and course readings. Cite exact pages, passages, or figures where appropriate. If returns remain incomplete, explain what you can and cannot conclude.

Return to your Canvas note. Identify what you got wrong, overlooked, or confirmed. Explain which source most changed your thinking.

Conclude by weighing national forces against individual campaigns. State what your comparison cannot establish.


Option 2

Whatever happens, the 2026 election will change Trump’s political circumstances. Will it change how he governs?

Choose one policy goal Trump emphasized before the election. Explain how the results affect his options: seek legislation, act through executive authority, negotiate, or delay.  Describe your  choice in your weekly writeup, this time due November 2.

Save two pre-election statements showing what Trump wanted and how he planned to get it. Then examine his statements and actions after the election, through November 18. Did he change his goal, his methods, or just his message? Consider the congressional results, party divisions, and limits on presidential power.

Identify his most plausible next moves. Explain its chief obstacle and weigh the strongest alternative. Tell what evidence would change your judgment. Distinguish actions from announcements and threats. Assess what Trump can do, not what you wish he would do.

Evidence: Use Trump’s statements before and after the election, relevant executive actions or bills, congressional responses, election results, and independent reporting. Include evidence that challenges your argument.


Option 3

Political parties have official leaders. On social media, other people may command more attention.

Choose one issue contested in the 2026 election. Compare how three accounts on the same platform address it: an official party account, a candidate or elected official, and an independent commentator aligned with that party.  Do not choose Trump's accounts. Describe your choice in your weekly writeup, this time due November 2.

Collect twelve public posts—two from each account before the election and two afterward, through November 18. Use the same date ranges for all three accounts. Explain how you selected the posts; do not simply choose the most outrageous examples.

Who defines the issue? Who identifies enemies, sets priorities, or tells followers what the election means? Examine humor, images, emotional appeals, and calls to action. Identify one revealing disagreement or difference in emphasis. Then assess whether the election changed the accounts’ messages or their relationship to the party.

Use course readings and outside research to explain what your comparison reveals about party organization, polarization, or governing. Distinguish evidence of influence from evidence of attention: likes and shares alone do not show that an account changed votes or policy.

Conclude by answering: Does social media help party leaders direct their coalition, or give them a coalition they cannot control? Address the strongest evidence against your answer.

Evidence: Include a compact appendix with the twelve posts, dates, links, and brief descriptions. Trace one apparent instance of influence (e.g.,  another account adopting a phrase or responding to a demand) and consider whether a shared news event offers a better explanation. Choose publicly accessible accounts.

Option 4

Americans increasingly vote for state and local offices as they vote for president. Do state and local races still turn on state and local concerns?

Pick one state or local race on the November ballot, in any state: governor, state legislature, attorney general, secretary of state, state supreme court, mayor, county office, or a statewide ballot measure. Your home state is a good choice. Ballotpedia lists races by state.  In your weekly writeup, this time due November 2, predict who will win and whether the race will turn on local issues or national ones. Use sources such as

  • Candidate or campaign websites, ads, and social media posts
  • Party endorsements and spending, state and national
  • Campaign finance records (your state’s disclosure site or FollowTheMoney.org)
  • Endorsements from interest groups and elected officials
  • Local news coverage, through the college library’s databases
  • Official results if available
Answer these questions:

  • What did each side say the race was about? 
  • Where did the money come from: in state or out of state, parties or groups?
  • Did the national party help, ignore, or embarrass its candidate?
  • Did the results follow the national tide, or depart from it? Compare the race to statewide or national results.
  • If the race is undecided on November 18, say so and reason from the count so far.
  • Was your November 1 prediction right?  Why or why not?

Requirements

  • Essays should be double-spaced, 12-point type, and no more than six pages long. I will not read past the sixth page.
  • Essays should be in Word document format. Do not submit PDFs.
  • Cite all outside sources with endnotes (not footnotes) in Chicago/Turabian style. Endnote pages do not count against the page limit.
  • Misrepresenting AI-generated content as your own work is plagiarism. It could result in a referral to the Academic Standards Committee.
  • Watch your spelling, grammar, diction, and punctuation. Errors will count against you. Read Strunk & White and watch my writing lecture before writing this paper.
  • Turn in essays to Canvas by 11:59 PM, Friday, November 20. (If you have trouble with Canvas, simply email it to me as a Word file.) I reserve the right to dock essays a grade point for one day’s lateness, a full letter grade after that.
Option 5.  If the previous four do not inspire you, devise your own topic, subject to my approval.  Please do so before Election Day.

Sunday, October 25, 2026

Incumbents, Challengers, Open Seats

For next time, Carson & Jacobson ch. 4

From last time:

Racial Gerrymandering update to p. 17:  the Callais decision

The Incumbency Advantage
  • Incumbents Usually Win -- House and Senate
  • House and Senate margins  

  • The traditional explanations

    Reasons for defeat
    Bailing out ahead of defeat

    The 2026 picture

    The special case of the GOP under Trump

    Members seeking House or Senate renomination whose opponents Trump endorsed

    YearRepublican memberSeat contestedTrump-endorsed opponentMember’s resultSource
    2016George HoldingHouse, NC-2Rep. Renee EllmersWon primary against fellow incumbentRoll Call
    2018Mark SanfordHouse, SC-1Katie ArringtonLost primaryABC News
    2022David McKinleyHouse, WV-2Rep. Alex MooneyLost primary against fellow incumbentBallotpedia
    2022Rodney DavisHouse, IL-15Rep. Mary MillerLost primary against fellow incumbentBallotpedia
    2022Nancy MaceHouse, SC-1Katie ArringtonWon primaryRoll Call
    2022Tom RiceHouse, SC-7Russell FryLost primaryBallotpedia
    2022Peter MeijerHouse, MI-3John GibbsLost primaryBallotpedia
    2022Jaime Herrera BeutlerHouse, WA-3Joe KentLost: failed to advance from top-two primaryRoll Call
    2022Dan NewhouseHouse, WA-4Loren CulpSurvived top-two primary; Culp was eliminatedRoll Call
    2022Liz CheneyHouse, Wyoming at-largeHarriet HagemanLost primaryPBS/AP
    2022Lisa MurkowskiSenate, AlaskaKelly TshibakaSurvived top-four primary; defeated Tshibaka in general electionPBS/AP
    2024Bob GoodHouse, VA-5John McGuireLost primary; recount confirmed defeatRoll Call
    2024Dan NewhouseHouse, WA-4Jerrod Sessler and Tiffany SmileySurvived top-two primary; defeated Sessler in general electionEndorsements; result
    2026Bill CassidySenate, LouisianaRep. Julia LetlowLost: finished third and missed primary runoffAP
    2026John CornynSenate, TexasKen PaxtonLost primary runoffPBS
    2026Thomas MassieHouse, KY-4Ed GallreinLost primaryAP


    Recruiting challengers


    Tuesday, October 20, 2026

    Congressional Elections: Constitutional Framework

    For Monday,  Carson & Jacobson ch. 3.

    Questions on the paper due Friday?

    For this week's writeup: midterm review.  Are there any new topics (not on syllabus) you want to discuss or old topics you want to revisit?  Any other suggestions for the course?

    Brief (one-minute) presentations of your research:  your candidate strategy or election prediction.

    The Senate and the Constitution

    Two seats per state
    • Countermajoritarianism -- more from internal procedures than malapportionment (over history about 12% of roll calls resulted in a majority vote from states with a minority of population)
    • In the 119th Congress, the 47 senators in the Democratic caucus (45 Democrats and 2 Independents) represent roughly 179.1 million people, or about 53% of the U.S. population, even though they are in a 47–53 minority in the Senate.
      • Democratic Caucus Population: ~179.1 million people (53%)
      • Republican ConferencePopulation: ~155.1 million people (47%)
    Staggered Senate elections and the 6-year cycle.
    • A class that undergoes a large partisan shift in a presidential year faces reelection in a midterm -- and vice versa.  Very often, the political climate can change substantially.
    • Democrats surged in the Watergate midterm of 1974, then lost their majority to the Republicans in the Reagan landslide of 1980. Republicans lost their Senate majority in 1986.
    • And the party holding the vice presidency gets the tiebreaking vote.
    The 2026 map:



    House districts

    Racial Gerrymandering update to p. 17:  the Callais decision


    Tuesday, October 13, 2026

    Presidential Campaigns

    For a week from today, read Carson and Jacobson, ch. 1-2.

    Also be ready to make a very brief explanation of your candidate strategy or prediction.

    Weekly reflection: Think back to the 2024 presidential campaign. What one moment stands out most vividly in your memory? It might be a debate, a speech, a viral video, a surprising headline, or even a conversation with friends or family. Describe that moment and explain why it stuck with you. What did it reveal about the candidates, the voters, or the political parties? Use at least one idea from this week's readings to explain why your moment mattered.

    McGovern-Fraser.  See Hershey 228-230.

    Daley excluded in 1972 

    Party regulars did not have a deep commitment to the old system 

    A screwup in Iowa 2020 effectively led to the demise of the caucus system.


    "The Invisible Primary" -- what does it mean?  (Book tours are handy)

    Importance of early primaries  (Hershey 232-233)

    Between 1992 and 2020 the Democratic candidate who won the Black vote in the primaries went on to win the nomination.  In 2020, Biden lost in Iowa and New Hampshire, and he looked like a goner.  But then he came back to life in the South Carolina primary, where Black voters make up a majority of the Democratic primary electorate.  Watch this town hall, starting at six minutes in. So explain: How did Biden connect with Black voters?

    What happened with Biden?  Why did he endorse Kamala Harris?

    Conventions.  In recent decades, nomination campaigns have effectively ended before the convention.  But conventions can still matter, especially when speakers say things that alienate large blocs of votes.  In 1964, Republican nominee Barry Goldwater confronted charges that he was extremist.  In 1992, conservative Pat Buchanan, who had challenged Bush 41 for the nomination, said some things about Democrats.  Explain: How do you think these comments landed with the general electorate?

     

    The 2024 conventions were large rallies



    Here is a short video on how electoral college normally works:



    The fundamentals:  bread and butter, war and peace






    Sunday, October 11, 2026

    Nominating Candidates

     For Wednesday, Hershey, ch. 11.  

    For those writing about House races...  

    And a Monday-morning update

    BUT be cautious about polls

    A student and her impact on nomination politics!

    Types of primaries

    Primaries settle most House races and primary voters are different.

    The blanket primary and California Democratic Party v. Jones. Writing for the majority, Justice Scalia said:
     In the 1860 presidential election, if opponents of the fledgling Republican Party had been able to cause its nomination of a pro-slavery candidate in place of Abraham Lincoln, the coalition of intraparty factions forming behind him likely would have disintegrated, endangering the party's survival and thwarting its effort to fill the vacuum left by the dissolution of the Whigs. 

    Top two and same-party general elections 

    Primary runoffs


    In California




    Fusion: five states let candidates get the nomination of more than one political party: Connecticut, Mississippi, New York, Oregon, and Vermont.

    Presidential nominations

    The old system 


    1968 Convention










    McGovern-Fraser.  See Hershey 228230.

    Daley excluded in 1972 

    Party regulars did not have a deep commitment to the old system (Rosenfeld 143).


    From Choosing Presidential Candidates



    Tuesday, October 6, 2026

    PIE II: the Complexity of Identity and Turnout

    For Monday, Hershey, ch. 9,10.

    Writeup:  tentative forecast or nomination strategy

    The reciprocal influence of PIE, PO, PIG

    Religion



    Evangelicalism 

    Complexity of ethnic identity
    Complexity of having multiple identities:  religion, education, ethnicity, sexual orientation

    Complexity of "Realignment"
    • Coalitions evolve
    • Issues change, and parties switch sides.  Do "liberal" and "conservative" have stable meanings?