Following Up On the Growth and Opportunity Project

From the March 17th edition of Politico's Playbook, the RNC is launching a six-figure cable and digital ad buy to mark the one-year anniversary of its Growth and Opportunity Project. The campaign is focused in states with 2014 Senate races and tested well in focus-groups with women, bilingual voters and disaffected Obama voters. The first ad of the campaign features individuals from demographics that the Growth and Opportunity Project indicated the Republican Party needed to reach out to, including young women, Asian-Americans, African-Americans, and Hispanics.