Brits Adopt US Politicos, Campaign Strategies

From POLITICO: In the UK, both the Labour Party and the Tories have poached two leading US political consultants to adapt their messaging strategies and help them win. This is notable for several reasons. For one, they chose David Axelrod and Jim Messina...two Democrats who had helped Obama win his 2 presidential elections. It is telling that both parties chose Democrats to help rebrand their party and their major candidates. These choices evidence that political consultants, not candidates, are driving elections more than ever--and not just in the US. Finally, British politics are different from politics in the US, of course, so we will have to see how the consultants' strategies translate.