The General Election
Campaign Strategy and Message Grid
Oppo:
Key premise: most voters, most of the time, do not know bupkis about politics.
GOTV -- LAYERS OF IRONY IN THIS VIDEO...
Outcomes in 2016
DEBATES (Clinton won the debates)
IT WAS NOT THE TV ADS
IT MIGHT NOT HAVE BEEN COMEY, EITHER
MODELS PREDICTED A NARROW DEMOCRATIC POPULAR VOTE VICTORY, WHICH IS WHAT HAPPENED.
Look at state and local data:
Click the map to create your own at CONGRESSIONAL RACES: DECLINE OF SPLIT-TICKET VOTING
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