Congressional Campaigns: Money, Strategy, Media Tactics

 Questions on the paper?  Remember, each of you will make a brief (10-minute max) presentation the week after next.  (Use PowerPoint only if you have tables or graphs.)\

For Monday,  Carson & Jacobson, ch. 5

Why run?

• Policy
• Service
• Ambition:
• Opportunity (time and place)
• Confidence (article coauthor is CMC alum)
• Recruitment (dissertation by Pomona alum)
• Resources:

Campaign Finance Redux:  Access Money and Belief Money

• Self-Funded candidates
• PACs:  The Distinguished Gentleman
• Online fundraising:  WinRed and ActBlue.  Who are the champs in small donations?
• Super PACs and dark money
• Party organizastion and coordinated expenditure (93-94).  Remember that NRSC v FEC ended the caps on coordinated expenditures

Campaign Strategy and  Message Grid

Oppo and vulnerability studies

Base mobilization

Demobilization

Persuasion

Graph on tone of ads

Television

Social media, text and paid influencers